Misbehave.
This is how you can misbehave. . .
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ACT ONE
Find your unique value;
make it inevitable
You’d be out of business by now if you had no unique value to provide.
Maybe you know the unique value of your business.
Maybe you think you know what it is and you’re wildly wrong.
We call this unique value
‘Moat’
Once your moat becomes your brand,
your brand can become your moat.
STAGE DIRECTIONS
HOW DO WE FIND IT?
We understand your context & relevance through workshops, interviews,
and by turning your company inside out & upside down
ACT TWO
Bre-ak conventional rules
Your moat is fictional for people; they must believe in your fiction.
We need to Instill trust, or rather, poetic faith into your moat.
We call it
‘Suspension of Disbelief’.
For us to misbehave, we must first understand how people behave. We have to learn the rules, why they exist in the first place and only then think about breaking them.
STAGE DIRECTIONS
HOW DO WE BUILD POETIC FAITH?
By figuring out people through exploratory research,
internet scraping and concept testing.
By understanding patterns, drawing parallels, and finding cracks.
ACT THREE
Re-imagine what’s already been imagined
Let’s say you’ve found your moat &
figured out how to make it believable for the people.
But now you need something that’s never been done before, right?
Wrong.
‘Never been done before’ is just a different
permutation-combination of what’s already been done.
We call it
‘Re-Creational Playground’
STAGE DIRECTIONS
CREATIVE COLLECTIVE MODEL
Nerdy techies, Writers, Visualisers, Artists, Thinkers, and Doers come together and open up their minds and hearts to create the playground.
THE PLAYGROUND
Brand Identity
Creative Direction
Brand Flavour
Communication Framework
Experience Design
ACT FOUR
Show, don’t tell.
All the Fu*king time!
Gone are the times when you could just
produce, distribute, communicate, and people would buy it.
You can still do it. If you want to burn loads of money that doesn’t compound - sure go ahead. Make rich people richer (IYKYK).
You need interventions that make your brand human.
We’ve spent decades defining brands using
subjective & restrictive words:
Personality. Archetypes. Tone of voice.
In an age where words are free and
any machine can generate slop in seconds,
only acts cost something.
Actions > Adjectives.
Just like any human, the brand also gets remembered by its actions.
We call it
‘Character Acts’
STAGE DIRECTIONS
HOW DO WE FIND & DEPLOY THEM?
We craft service & experience design interventions that mean something to people.
We develop narratives & campaigns that show the brand in the right light.
CURTAIN
This is how Misbehavity helps you grow. . .
Explained by applying it to Misbehavity itself.